01 · COMPLEX CHAIN
In-kind donations + planned purchases + family distribution. Multiple flows crossing without traceability.
Purpose
Our contribution. Built with the same rigor as our commercial work. Because dignity allows nothing less.
APA Brasil · Pacaembu · SP
Context
Mercado Pura Fé is a social initiative based in Pacaembu/SP, operational since February 2026. Serves registered families with a dignity-centered food assistance model, using the CredFé system as internal social currency.
Co-led by Ale and Roane Máximo, with operational management by Pra. Leila. In partnership with APA Brasil (Associação Puro Amor) and Igreja Pura Fé.
The challenge
01 · COMPLEX CHAIN
In-kind donations + planned purchases + family distribution. Multiple flows crossing without traceability.
02 · INDIVIDUAL QUOTA
Each family with variable CredFé quota. Manual Excel calculation became a monthly puzzle.
03 · EXPIRATION
Critical expiry control. Perishable food lost = fewer families served. No alert, no visibility.
04 · DONATIONS
Individual donations needed to be agile, traceable, and auditable. Donors wanted to know where their R$ went.
05 · COLLECTION
No public platform. Manual PIX donations, no inventory integration, no radical transparency.
06 · ACCOUNTABILITY
Auditability required by nonprofit sector, without consolidated data, no way to report to donors and partners.
→Overview · families served
→Inventory & Logistics · expirations
→Selected family · CredFé quota
What we built
MODULE 01
Inventory with expiration control. Automatic alerts for items near expiry.
MODULE 02
Family registration with purchase history and variable CredFé quota.
MODULE 03
Donation management with end-to-end traceability, from PIX received to product delivered.
MODULE 04
OpenPix integration for direct donation collection. PIX became automated purchasing capacity.
MODULE 05
Public page integrated with real-time inventory. Donor sees what's missing and directs the PIX to the specific product.
MODULE 06
Directed PIX. Donation becomes a traceable purchase of a specific product, with radical transparency for the donor.
The impact
Mercado Pura Fé operation professionalized and scalable. Continuous capacity for public collection via integrated page.
Every R$ donated is traceable to the product purchased and the family served. Families served with preserved dignity via the CredFé model. Scale of social impact without growing the operational team.