FYR Athletic · Fitness imports · São Paulo

The entire digital operation of a fitness equipment importer, in 10 weeks.

10wconcept to operation

100%digital operation

OR-Tools2D generator

B2Bproprietary CRM

scan · case · fyr-athletic

FYR Athletic · full stack of the digital operation

→FYR Athletic · Fitness imports

Contexto

Catalog in Excel. Sales over personal WhatsApp. Floor layouts in AutoCAD by an outsourced draftsman. Quotes in spreadsheets.

Each new client cost 5-10 hours of manual design and quotation work. Artisanal operation in a market that scales, or doesn't.

Decisão

FYR didn't need a website. It needed to become a digital company.

We built the entire operation: website, catalog, management platform, automated 2D layout generator, quote module, AI customer service, proprietary CRM.

Two fronts, at the same time: optimize what was already selling and build what didn't yet exist.

Construção

Full stack delivered in 10 weeks:

·Premium institutional website
·Internal platform (catalog, clients, orders)
·2D layout generator with intelligent constraints (OR-Tools CP-SAT)
·Automated quote module tied to the generated layout
·AI customer service integrated with WhatsApp and Instagram
·Proprietary CRM for the B2B fitness sales cycle

React · FastAPI · PostgreSQL · OR-Tools CP-SAT · Claude Code agentic.

Resultado

→Project + quote generation time: from 5-10 hours to minutes.
→100% digital operation, from catalog to closing.
→Capacity to serve more clients without growing the team.
→Premium positioning in the fitness imports market.

Por que isso importa

Shows the capacity to deliver full stack, not a module, not an automation, but the entire digital operation of a business. Conception, design, code, AI, integration, CRM. In 10 weeks. When someone asks what MXMO does, FYR is the visual answer.

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